Here’s a list of PPC resources we found interesting last week:
Obliterate Facebook Targeting Overlap! via “@AimClear – Step-by-Step Guide To Ditch Audience Duplication
Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks via @wired – More mundane use for recent improvements in machine learning: boosting ad revenue.
AdWords Call Tracking in Google Analytics by @search_star – For many businesses, phone calls are essential and their paid advertising often results in a customer picking up the phone.