Integrating AdWords and Analytics

Here are a few PPC resources that caught my attention last week:

The Definitive Guide to Optimizing AdWords with Google Analytics by Paul Koks aka @OnlineMetrics – You are familiar with running AdWords campaigns. This guide tells you how to get the most out of the AdWords reports in Google Analytics.

The 2017 Top PPC Experts by @ppchero – Congrats to all who made it this year! And yes, I am disappointed to not make the 2017 list. I guess that 5,000+ students enrolled in PPC Course was not enough.

Bing Ads listens to feedback, improves in 5 key areas by @onmsft – The Microsoft team used the feedback to make some important changes to the product.

Google testing list format for AdWords enhanced sitelinks by @GinnyMarvin – The test displays four enhanced sitelinks with a smaller font size used in the links.