Here are a few resources that kept me thinking last week:
Learning Adwords Scripts by @Mel66 – Melissa Mackey: “I’m ashamed to admit that I haven’t ever set up a single script.”
Outsource Everything! (And Why This Fails for Service Businesses)– It’s not what you do for clients, but how they feel about working with you.
34 Excel Tricks to Save Your PPC Life by @Hanapin – Not only will you become better at analyzing account performance, but you’ll also save time with Excel and all of it’s features, formulas, and shortcuts.
5 Tactics to Monitor Your Competition’s Digital Ad Strategies by @Pathmatics – How other brands are advertising can offer clues into their next big move.
How to optimize Facebook Lookalike Audiences for UA campaigns by @appnique – Facebook lookalike audiences are a form of affinity-based marketing that can achieve game-changing results for your app marketing campaigns.