Here are some of our favorite PPC related articles over the past week. Enjoy!
Re-Examining The Top 10 Paid Search Best Practices, Part 1
Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies. The post Re-Examining The Top 10 Paid Search Best Practices, Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The 4 Stages Of Learning PPC by Amanda_WestBook
As my last blog post on PPC Hero as a Hanapin Marketing employee, I’d like to share some knowledge on the stages of learning PPC.
A 14 Point Checklist for Designing a PPC Landing Page
For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of your landing pages.
How To Write A PPC Job Description In Today’s World by frederikhyldig
In this post, I’ll describe some of the most important skills to look for and point out items to consider before you write your next PPC job posting.
Strategic Tools Your PPC Agency Should Be Providing by cass_oumedian
While performance is a big part of the PPC relationship, what can provide value beyond just the numbers is the communicating strategy and account insights.
Boost Your PPC Strategy By Focusing On Where Users Are Going by @runnerkik
As marketers, we follow the masses and learn to show ads where people play. And we make our ads look so great that people can’t help but click. We entice.
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
3 Facebook Lead Gen Strategies That Will Blow Your Mind by cass_oumedian
Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device PPC marketing campaign strategy?