Alphabet Inc., Google’s parent company, recently released their best quarterly earnings statement ever. Google amassed $27.5 billion in revenue in the third quarter of 2017. The majority of this revenue was the result of an increase in cost per click (CPC) prices. The increase in Google’s CPC earnings should serve as a warning to all AdWords advertisers: pay […]

The holiday shopping season is here, and we all want to drive hordes of purchasers to our discounted offers. It’s “Show me the money!” time if you’re in the e-commerce or advertising business. So how can you use Adwords to make sure every impression calls attention to your out-of-this-world holiday deals? Try using the AdWords promotion extension. […]

Today I am sharing one my favorite AdWords tools with you – the AdWords Budget calculator. The Budget calculator is known as my “Million Dollar Sales Tool,” because I have generated millions in revenue using this methodology to help people figure out their AdWords budgets. A lot of businesses struggle with budget planning for PPC […]

The other day I noticed something new in my Google Tag Manager account A new tag template was available called “Conversion Linker” and there wasn’t a lot of documentation available. So I dove into figuring out what it all meant. This article is a summary of what we learned going down the rabbit hole of […]

A new way to track Adwords conversions in Google Tag Manager Google recently made their new and improved AdWords interface available to all users, after 17 months of anticipation since their May 2016 keynote. Last week we shared our impressions, this week we want to share a major change that came as a by-product of […]

The new AdWords account interface officially rolled out to everyone last Wednesday. Have you logged in to check it out? [If you haven’t yet, you should check it out!]. This is a very significant change for all advertisers. It’s newer, it’s faster, and it’s entirely different. That’s good, right? Well, maybe. Let’s talk about what […]

If you are managing Google AdWords, and you have a fixed budget for your campaigns, you will want to listen up to this week’s PPC newsletter. Because Google just declared open season on every last penny of your budget. Late last week, Google quietly announced that they will now conveniently allow you to spend up to 2x your […]

This week we introduce you to some Google ad format updates, remind you that the holiday season is coming, and offer a new perspective on the Facebook ad targeting drama of last week. New Ways to Connect and Measure on YouTube by @adwords – Some interesting developments in video advertising. Supercharge your call-only ads with ad […]

You may have seen the news stories about some of Facebook’s shocking ad-targeting options. If not, here is one of the many articles covering the topic. It turns out that while Facebook had the negative press, Google has some ‘splainin to do as well. Google Updates Keyword Tool To Remove Racist Suggestions by @rustybrick – Yes, these […]

The lead article from this week’s newsletter is very timely, because we discussed Google’s position in attribution in an upcoming podcast episode. That episode will feature Maddie Cary from Point It, who is a top 25 PPC influencer in 2017. You’ll have to wait a while to hear that episode go live, but in the meantime […]