Course

Google AdWords Certification Course

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34 Lessons

Managing AdWords without a strategy is the same as lighting money on fire. Trust us, we’ve been there. Jeff once wasted $10k in 1 hour trusting a default Google setting. Never again!

We are staging an intervention against your money-sucking marketing efforts. You can do better.

Instead of wasting countless hours and padding Google’s wallet, how about jumping the line to outsized profits?

Learn the same strategies that Jeff Sauer designed on his way to generating over one million leads and over a billion dollars in revenue for his clients from Google AdWords.

Become a certified Google Adwords master in 30 Days with our video training course.

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Lessons

1: Understanding the Paid Search Game

2: Creating an AdWords Account

3: Navigating the AdWords Account Structure

4: Campaigns, Ad Groups and Settings

5: Keyword Selection

6: Ad Guidelines and Ad Copy Testing

7: Quality Scores and the Ad Auction

8: Bidding Strategies

9: Tools of the Trade

10: PPC Metrics

11: Ad Extensions

12: Conversions

13: Geographic and Language Targeting

14: All About Billing and Options

15: Having a representative with Google

16: My Client Center for Multiple Accounts

17: How to Earn a Positive Return

18: Seeing Your Ads in the Wild

19: Google Display Network (GDN)

20: Mobile and Device Targeting

21: Account Administration

22: Bid Strategy & Optimization

23: Account Optimization

24: How to get Compensated for Your Work?

25: Paid Search as a Career Choice

26: Working With/at a PPC Management Agency

27: Google Shopping Campaigns

28: Becoming Google Certified

Bonus 1: How Much Should I Spend with AdWords?

Bonus 2: Taking the Google Advertising Fundamentals Exam

Bonus 3: Determining Your True Google AdWords ROI

Bonus 4: Taking the Google Search Advertising Exam

Bonus 5: Building out our Keyword List and Forming Ad Groups

Bonus 6: Ad Copy, Settings and Launching our First Campaign