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Do you de-dupe your audience? Well, you should!

Here’s a list of PPC resources we found interesting last week: Obliterate Facebook Targeting Overlap! via “@AimClear – Step-by-Step Guide To Ditch Audience Duplication Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks via @wired – More mundane use for recent improvements in machine learning: boosting ad revenue. AdWords Call Tracking […]