Do you use forms to capture leads in Google AdWords? Forms are a great way to collect information from the people that engage with your PPC campaigns. Collecting email addresses, phone numbers, and other contact information can help you turn a lead into a long-term customer. Lead form submissions are valuable conversions that we need […]

Quality Scores are a vital part of maximizing your profit in AdWords. High Quality Scores can help you get cheaper clicks and increase your Ad Rank. But Quality Scores can be confusing. Especially, when your Quality Score is not showing for your keywords. So, today we are going to revisit how Quality Scores impact your advertising. […]

2018 brought some big changes to the AdWords certification process. This past January, Google moved their certification resources from the Google Partners platform to the Academy for Ads. Today, we’ll take a quick look at how these changes have affected the AdWords certification process. We’ll track down where to find your certification records. And we’ll […]

Working in AdWords is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In AdWords, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types. Broad […]

A standard AdWords text ad only gives you 140 total characters to deliver a compelling message. Text space is at a premium. And you want to win clicks right? Well… Maybe. Keep in mind clicks cost you money. There are times when you can maximize your budget by not getting nearly as many clicks. I know […]

What’s the #1 goal of advertising on AdWords? – Conversions!! Conversions should be the main purpose of advertising anywhere, really. Whether it’s getting customers to make purchases, fill out lead forms, or opt-in to our emails campaigns… Conversions are why companies spent $110 Billion dollars advertising with Google AdWords in 2017. But Google doesn’t make tracking […]

A saw, a hammer, and a keyword tracker; What do these three things have in common? They are all tools. Now, if you work on AdWords accounts, you probably don’t bring your power tools to the office. But, if you built houses for a living, you would. Just like a builder and their power tools, […]

If you’re going to work as a PPC consultant or a freelancer (or if you are on the hiring side), you’re probably you should consider documenting your agreement in a contract. Contracts help both parties understand the terms of your agreement, payment milestones, and protections for both parties. More importantly from a sales perspective, a […]

Today we’re discussing one of the most common arguments in search advertising: branded keywords. Should you or should you not bid on your branded keywords? There are very strong cases on both sides of this argument. But, one side’s position is grounded in facts, while the other is based on sentiment. Let’s take a look at […]

How many of your current customers do you think you can target using Google AdWords? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called AdWords Customer Match. Customer Match […]