Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on AdWords users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy on […]

Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into […]

Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might […]

Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to […]

There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is […]

Do you use forms to capture leads in Google AdWords? Forms are a great way to collect information from the people that engage with your PPC campaigns. Collecting email addresses, phone numbers, and other contact information can help you turn a lead into a long-term customer. Lead form submissions are valuable conversions that we need […]

Quality Scores are a vital part of maximizing your profit in AdWords. High Quality Scores can help you get cheaper clicks and increase your Ad Rank. But Quality Scores can be confusing. Especially, when your Quality Score is not showing for your keywords. So, today we are going to revisit how Quality Scores impact your advertising. […]

2018 brought some big changes to the AdWords certification process. This past January, Google moved their certification resources from the Google Partners platform to the Academy for Ads. Today, we’ll take a quick look at how these changes have affected the AdWords certification process. We’ll track down where to find your certification records. And we’ll […]

Working in AdWords is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In AdWords, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types. Broad […]

A standard AdWords text ad only gives you 140 total characters to deliver a compelling message. Text space is at a premium. And you want to win clicks right? Well… Maybe. Keep in mind clicks cost you money. There are times when you can maximize your budget by not getting nearly as many clicks. I know […]