What’s the #1 goal of advertising on AdWords? – Conversions!! Conversions should be the main purpose of advertising anywhere, really. Whether it’s getting customers to make purchases, fill out lead forms, or opt-in to our emails campaigns… Conversions are why companies spent $110 Billion dollars advertising with Google AdWords in 2017. But Google doesn’t make tracking […]

A saw, a hammer, and a keyword tracker; What do these three things have in common? They are all tools. Now, if you work on AdWords accounts, you probably don’t bring your power tools to the office. But, if you built houses for a living, you would. Just like a builder and their power tools, […]

If you’re going to work as a PPC consultant or a freelancer (or if you are on the hiring side), you’re probably you should consider documenting your agreement in a contract. Contracts help both parties understand the terms of your agreement, payment milestones, and protections for both parties. More importantly from a sales perspective, a […]

Today we’re discussing one of the most common arguments in search advertising: branded keywords. Should you or should you not bid on your branded keywords? There are very strong cases on both sides of this argument. But, one side’s position is grounded in facts, while the other is based on sentiment. Let’s take a look at […]

How many of your current customers do you think you can target using Google AdWords? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called AdWords Customer Match. Customer Match […]

Just about anyone who has ever run a campaign in Adwords has seen a “limited by budget” message at some point in time. You have to hand it to Google, this message is both enticing and dangerous. Google’s little red “Limited by budget” text on your campaign status taunts you like a shady blackjack dealer. […]

It’s no secret that Google loves AdWords extensions. However, Google recently killed off one of the most confusing and difficult extensions to implement. Google has put an end to the AdWords review extension. Why did this happen, and what should you do if you were using review extensions? This video has the answers you seek! In […]

Google recently announced some huge policy changes to the Google Ad Grants program. The changes will have a big impact on nonprofit advertising on Adwords. One of our PPC Mastery Course students, Seth, asked me to weigh in on the effect of these changes. In the post and video below I’ll explain what Ad Grants […]

There are a lot of essential components to focus on when you’re building an AdWords campaign – keywords, bidding strategies, quality scores, landing pages, conversions, etc. AdWords has so many moving parts and data points it’s easy to overlook one of the most important components – THE AD ITSELF! You can optimize your campaign and […]

For those of you who are certified with Google AdWords, or looking to obtain your certification, I wanted to call your attention to a new platform that Google will be rolling out on January 16, 2018. Google is moving certifications from Google Partners to the Google Academy for Ads. If you are already certified, you […]