Stay Up to Date with the Latest PPC Resources

Do you de-dupe your audience? Well, you should!

Here’s a list of PPC resources we found interesting last week: Obliterate Facebook Targeting Overlap! via “@AimClear – Step-by-Step Guide To Ditch Audience Duplication Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks via @wired – More mundane use for recent improvements in machine learning: boosting ad revenue. AdWords Call Tracking […]

Automate, Liberate, Dominate

Automate repetitive work, liberate your time and dominate with insights: Webinar on Google Sheets/Analytics Automation with Codingisforlosers.com by @dkrevitt On July 20, we hosted a webinar with David Krevitt.  David shared some great tips on using Google Sheets for Google Analytics data analysis. Now onto the hot PPC resources: 13 Power Tips for #Winning Mobile Ad Copy via @WordStream – Just […]

Beyond the Limits of Optimization

Here are a few resources that kept me thinking last week: Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead – very inspiring post by @phoenixorflame via @unbounce. What is the half-life of your agency resources? by @jeffalytics – How the “big 4” accounting firms operate their business, compared to the agency world. […]