Here’s a list of PPC resources we found interesting last week: Obliterate Facebook Targeting Overlap! via “@AimClear – Step-by-Step Guide To Ditch Audience Duplication Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks via @wired – More mundane use for recent improvements in machine learning: boosting ad revenue. AdWords Call Tracking […]

Hope you had a nice weekend. Let’s start the week off right by checking out some announcements and tools from Google, along with a filter to save you money. Here’s a list of PPC resources I found interesting last week: 3 AdWords Filters To Save You Time On PPC Tasks by @ClixMarketing – The Google Display Network […]

This week I read more than one article about PPC victories one can achieve through Google Analytics. In addition to that there was an update to AW terms & conditions, plus Bing rolled out a new feature nationwide! Dynamic Search Ads in @BingAds now open to all US advertisers – Ads are automatically matched to queries […]

This week, in addition to a super-useful checklist, we have KW pricing info and an often overlooked trick for improving CTR. Enjoy! The PPC Puzzle: A Checklist by @Hanapin – As you set up your paid search campaign there are some areas to be extra cautious about! Agency Shopping? 6 Questions To Ask Before Making A Commitmentby […]

This week we have some posts on keyword research, choosing a new agency and some advice directly from Google. Enjoy! Advanced New Tail Keyword Research by @dejanseo – Published last year, this article will remain fresh & actionable for many years to come! Why You Should Target Topics, Not Keywords by @JuliaEMcCoy – Valid SEO advice, but does it […]

Here are a few PPC resources that caught my attention last week: The Definitive Guide to Optimizing AdWords with Google Analytics by Paul Koks aka @OnlineMetrics – You are familiar with running AdWords campaigns. This guide tells you how to get the most out of the AdWords reports in Google Analytics. The 2017 Top PPC Experts by […]

Here are a few PPC resources that caught my attention last week: Google Maps Marketing: The best tool to target locals via @HuffPost – When we google a keyword, most often, we get Google Maps results in search results. POV: Snapchat Publisher Ad Creation Tool via @mindshare – At IPO Snap Inc. stock was valued at $17; rose […]

Automate repetitive work, liberate your time and dominate with insights: Webinar on Google Sheets/Analytics Automation with Codingisforlosers.com by @dkrevitt On July 20, we hosted a webinar with David Krevitt.  David shared some great tips on using Google Sheets for Google Analytics data analysis. Now onto the hot PPC resources: 13 Power Tips for #Winning Mobile Ad Copy via @WordStream – Just […]

Here are a few resources for your reading leisure during this holiday week (in the US). AdWords Editor 12 offers a fresh look and new features by @adwords official blog, and a more loose take on the release by @smallbiztrends – The new changes improve on version 11 with a range of features designed to address everything from […]

Here are a few resources that kept me thinking last week: Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead – very inspiring post by @phoenixorflame via @unbounce. What is the half-life of your agency resources? by @jeffalytics – How the “big 4” accounting firms operate their business, compared to the agency world. […]