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PPC Copy Mistakes, New AdWords Reports & The Mobile Era

Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI By: John Koetsier Following the anti-climactic “Mobilegeddon” on April 21st, Google has rolled out a multitude of new mobile features for AdWords. Some new features include: New ad units for mobile More interactive More visual – more images Additional features and extensions Built for specific verticals (think […]

PPC Account Restructure, Machine Learning & Innovations

Strategies for RLSA Success By: Lindsay Walker AdWords Remarketing for Search Lists Ads is a feature that allows for advertisers to serve search ads to people who have already visited their website. Utilizing this specific tactic comes with its own dependencies and strategies independent of traditional PPC advertising. Lindsay covers five strategies that you can use today to […]