Top 10 Most Creative PPC Campaigns of All Time! By: Matthew Stratford Ever wondered what’s possible with pay-per-click advertising? Can you take advantage of your newfound knowledge to land a new job or find a date? What about thinking outside the box and going above and beyond to achieve success for a client? Well, you’re […]

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers By: Richard Stokes Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms behind how people search. This article provides an overview of the […]