You may have seen the news stories about some of Facebook’s shocking ad-targeting options. If not, here is one of the many articles covering the topic.
It turns out that while Facebook had the negative press, Google has some ‘splainin to do as well.
Google Updates Keyword Tool To Remove Racist Suggestions by @rustybrick – Yes, these advertising platforms and tools are run on algorithms. But it just seems wrong to profit off of hate.
And here is a reminder about how to exclude these sites from your advertising.
It’s 10 o’Clock… Do You Know Where Your Online Ads Are? by @GrpTwentySeven – Nobody wants their brand, products or services to be associated with sites featuring hate, fake news or extremist views.
On a lighter note, here are some articles that will help you better manage your accounts in the future.
The BIG List: Recurring Account Maintenance Tasks by @ClixMarketing – Regardless of your reason for letting regular account maintenance slip, you can use this task checklist below to help you get back on track!
Get a panoramic view of your data with dashboards by @adwords official blog – Over the next several weeks, we’re rolling out dashboards: a single place where you can bring together your most important reports.
Restoration Hardware CEO reveals a startling reality about online ad spending by @businessinsider – “We’ve found out that 98% of our business was coming from 22 words.”