Google Ad Updates for Videos and Phone Calls

This week we introduce you to some Google ad format updates, remind you that the holiday season is coming, and offer a new perspective on the Facebook ad targeting drama of last week.

New Ways to Connect and Measure on YouTube by @adwords – Some interesting developments in video advertising.

Supercharge your call-only ads with ad extensions by @adwords – Some of your favorite ad extensions are becoming available for phone-call ads too!

Smart RLSA Tips for the Holiday Season by @stephanieppcpro – Well, I guess it’s already that time of year…

The Facebook Targeting Snafu by @beyondthepaid – While Facebook rushed to do damage control, employer targeting options were removed for legitimate advertisers. Here’s a story of how this affected some advertisers.