16 OF THE MOST VALUABLE PPC POSTS FROM 2015
By: Elisa Silverman
Hard to believe 2015 is already more than half done, I have no idea where the time goes these days. We are also already on the 15th installment of this weekly round-up! Just as we try to provide weekly PPC resources, Pagewiz has put together a list of the best overall PPC related articles so far in 2015. They are broken down by category and are as follows:
- Google AdWords features – What has Google added to AdWords so far in 2015?
- Mobilegedon – How did the major mobile update by Google affect the search landscape?
- Call tracking – How can you utilize click-to-call for more sales/leads?
- Store visits – New offline metrics to be utilized
- The video showdown – Can video ads be right for your strategy?
- Facebook ads – What’s happened with Facebook advertising in the first half of 2015?
- Bing – New features, new opportunities via Bing ads
- Using your words – Write better ad copy
Make sure to check out all the articles and guides linked via Pagewiz.
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
By: Larry Kim
As a follow-up to last week’s article on CRO hacks for PPC, Larry Kim has shared several social PPC hacks you can start using today to beef up your Facebook and Twitter advertising campaigns. The focus for these tips is geared towards Facebook and Twitter only because those are the two best social platforms for advertisers at the moment. In this article, PPC expert Larry Kim gives us three tips to help win on Facebook and Twitter via paid. Here are his tips:
- Pick your winners and promote them like crazy – Use Facebook and Twitter analytics to fond content that has historically performed well with high engagement and spend your money promoting those types of posts
- Target smarter – With the rise of offline 3rd party data being bought by social media companies, the level of granularity for targeting has gotten insane – take advantage
- Pimp your social PPC ride – Use the newer features for your actual ads to help them stand out from the competition
Make sure to check out the full post for all the tips, tricks, and information.
A Newbie’s Guide to Writing AdWords Ads
By: Amanda Grinavich
Whenever I stumble across a good article on ad copywriting I always include it because it can be such an important part of the overall paid search campaign, but is often overlooked. Between hyper-competitive niches, character count restrictions, and quality guidelines, writing engaging, effective ads that fulfill all of these requirements can be tremendously difficult. For those with little to no experience, the copywriting process can be a nightmare. This article is geared for those beginners and covers several excellent points that should be engrained in your mind if you will be managing AdWords campaigns for the foreseeable future. Some points to think about:
- Character count (25-35-35) for each line of your ad
- Think about ad text from the searcher’s point of view
- Does the ad copy translate to the content on your landing page?
- Follow Google’s policies regarding what you can and cannot say
- Test and retest your messaging for optimal results
Gauging The Impact Of The AdWords Countdown Customizer
By: Matt Umbro
One lesser-known AdWords feature is the countdown customizer, which allows you to declare an end-date for a promotion and “countdown” the time left dynamically in your ads. So, if someone triggers your ad for 20% off and that coupon expires in two days, the ad text will update itself to say that there are 2 days left for the promotion. This feature is rather new and has not been covered here in much detail, so I am glad Matt put together this case study for us to learn more about the results of using a countdown customizer. Make sure to check out the article to learn the results.
5 Questions To Identify Missed Opportunities In Your PPC Account
By: Pauline Jakober
There is no shortage of advice on optimizing, evaluating, and measuring the effectiveness of a PPC campaign. But so much of the literature available focuses on finding ways to reduce ad spend. Now, this is great, but if more money in equals a higher rate of returns, then why would anyone want to cut ad spend? Well, Pauline has given us five ways to maximize spend and exposure to provide even more ROI. Here are the points:
- Exhaust keyword lists for each campaign – keep doing your keyword research and adding new words/match types within your ad groups!
- Remarketing – No reason to NOT use remarketing in 2015
- For e-commerce, do you have a shopping strategy?
- Utilize the Google Display Network – with 90% of the internet reachable via GDN partner sites why not give it a shot?
- Video Ads – As discussed earlier in this article, give YouTube video ads a shot for a different type of advertising