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AdWords efficiency is more important than ever

December 4, 2017 0 comments

Alphabet Inc., Google’s parent company, recently released their best quarterly earnings statement ever. Google amassed $27.5 billion in revenue in the third quarter of 2017. The majority of this revenue was the result of an increase in cost per click (CPC) prices. The increase in Google’s CPC earnings should serve as a warning to all AdWords advertisers: pay […]

Jeff SauerDecember 4, 2017 0 comments
Jeff Sauer

AdWords Promotion Extension

November 19, 2017 0 comments

The holiday shopping season is here, and we all want to drive hordes of purchasers to our discounted offers. It’s “Show me the money!” time if you’re in the e-commerce or advertising business. So how can you use Adwords to make sure every impression calls attention to your out-of-this-world holiday deals? Try using the AdWords promotion extension. […]

Jeff SauerNovember 19, 2017 0 comments
Jeff Sauer

AdWords Budget Calculator

November 13, 2017 1 comment

Today I am sharing one my favorite AdWords tools with you – the AdWords Budget calculator. The Budget calculator is known as my “Million Dollar Sales Tool,” because I have generated millions in revenue using this methodology to help people figure out their AdWords budgets. A lot of businesses struggle with budget planning for PPC […]

Jeff SauerNovember 13, 2017 1 comment
Jeff Sauer

Conversion Linker and First-Party Conversion Tracking in Google AdWords?

October 30, 2017 17 comments

The other day I noticed something new in my Google Tag Manager account A new tag template was available called “Conversion Linker” and there wasn’t a lot of documentation available. So I dove into figuring out what it all meant. This article is a summary of what we learned going down the rabbit hole of […]

Jeff SauerOctober 30, 2017 17 comments
Jeff Sauer

AdWords conversion tracking with GTM in 2017 – What’s changed?

October 23, 2017 6 comments

A new way to track Adwords conversions in Google Tag Manager Google recently made their new and improved AdWords interface available to all users, after 17 months of anticipation since their May 2016 keynote. Last week we shared our impressions, this week we want to share a major change that came as a by-product of […]

Jeff SauerOctober 23, 2017 6 comments
Jeff Sauer

Do you like your new AdWords interface?

October 16, 2017 3 comments

The new AdWords account interface officially rolled out to everyone last Wednesday. Have you logged in to check it out? [If you haven’t yet, you should check it out!]. This is a very significant change for all advertisers. It’s newer, it’s faster, and it’s entirely different. That’s good, right? Well, maybe. Let’s talk about what […]

Jeff SauerOctober 16, 2017 3 comments
Jeff Sauer

Your AdWords Budget? Google Just Declared War!

October 9, 2017 9 comments

If you are managing Google AdWords, and you have a fixed budget for your campaigns, you will want to listen up to this week’s PPC newsletter. Because Google just declared open season on every last penny of your budget. Late last week, Google quietly announced that they will now conveniently allow you to spend up to 2x your […]

Jeff SauerOctober 9, 2017 9 comments
Jeff Sauer

Google Ad Updates for Videos and Phone Calls

September 25, 2017 0 comments

This week we introduce you to some Google ad format updates, remind you that the holiday season is coming, and offer a new perspective on the Facebook ad targeting drama of last week. New Ways to Connect and Measure on YouTube by @adwords – Some interesting developments in video advertising. Supercharge your call-only ads with ad […]

Jeff SauerSeptember 25, 2017 0 comments
Jeff Sauer

Facebook lets you target by WHAT now?

September 18, 2017 0 comments

You may have seen the news stories about some of Facebook’s shocking ad-targeting options. If not, here is one of the many articles covering the topic. It turns out that while Facebook had the negative press, Google has some ‘splainin to do as well. Google Updates Keyword Tool To Remove Racist Suggestions by @rustybrick – Yes, these […]

Jeff SauerSeptember 18, 2017 0 comments
Jeff Sauer

Google’s Position in Attribution Modeling

September 12, 2017 0 comments

The lead article from this week’s newsletter is very timely, because we discussed Google’s position in attribution in an upcoming podcast episode. That episode will feature Maddie Cary from Point It, who is a top 25 PPC influencer in 2017. You’ll have to wait a while to hear that episode go live, but in the meantime […]

Jeff SauerSeptember 12, 2017 0 comments
Jeff Sauer
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