Google is an advertising company, first and foremost. So it feels oddly conflicting to see that they are blocking ads for better user experience in their Chrome browser. Will they be blocking the competition? The AdWords 2017 roadmap is loaded with artificial intelligence by @siliconvallaeys – What’s on the horizon for Google AdWords? 7 Time Management Shortcuts for […]

Here are a few PPC resources that caught my eye last week: Google AdWords New Maximize Conversions Smart Bidding by @rustybrick – As the name suggests, Google will automatically set the right bids for each auction to help get you the most conversions. Industry Report: State of the Internet Marketing Agency in 2017 via @WordStream – We sent a […]

Here are a few resources that kept me thinking last week: Learning Adwords Scripts by @Mel66 – Melissa Mackey: “I’m ashamed to admit that I haven’t ever set up a single script.” Outsource Everything! (And Why This Fails for Service Businesses)– It’s not what you do for clients, but how they feel about working with you. 34 […]

Welcome to the triumphant return of our weekly PPC Articles and Updates newsletter.  Here are some articles that we think you will find useful in your pursuit of PPC perfection. Tools and announcements: Google Consumer Barometer – New Tool from Google to understand how people use the Internet worldwide Google’s AdWords App Finally Comes to […]

Another great week of PPC Content. Here are some of our favorite articles! Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits PPC Hero explains why you can’t always expect double the revenue simply from doubling budgets in campaigns you’re already running. How Segmented Is Too Segmented In PPC Accounts? […]

Here are some of our favorite PPC related articles over the past week. Enjoy! Re-Examining The Top 10 Paid Search Best Practices, Part 1 Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies. The post Re-Examining The Top 10 Paid Search Best Practices, […]

Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You” By: Susan Waldes We usually share at least one article per week that pertains to utilizing remarketing within AdWords to capture sales/leads from visitors who have previously visited your site but did not convert. It can be an extremely successful […]

16 OF THE MOST VALUABLE PPC POSTS FROM 2015 By: Elisa Silverman Hard to believe 2015 is already more than half done, I have no idea where the time goes these days. We are also already on the 15th installment of this weekly round-up! Just as we try to provide weekly PPC resources, Pagewiz has put […]

  3 Common AdWords Ad Disapprovals That Have Nothing To Do With The Advertiser By: Navah Hopkins The AdWords team provides plenty of information on their rules, policies, and guidelines for advertisers to follow, but sometimes an ad is disapproved for reasons unknown to the people running the ads. You can have your URLs, ad copy, […]

6 Insights to Maximize Your Google AdWords Strategy By: The Financial Brand The financial brand performs a yearly analysis on AdWords performance metrics from banking/financial brands from around the world in order to provide rich insights into PPC trends and tactics. This year’s analysis is complete and they have provided six insights to help marketers […]