AdWords Editor 11 Adds Support For Labels, Call-Only Ads, Upgraded URLs & More By: Ginny Marvin Since our teacher, Jeff Sauer, loves the AdWords editor so much, I figured I had better include this brief announcement outlining the new features and updates included with AdWords Editor 11. If you do not use the editor, we highly […]

Does Google AdWords Work? By: Margot da Cunha I thought this was a pretty interesting article title, but it is a valid point. We talk a lot about the benefits and possibilities with PPC, but how do we know it really works? In this post, Margot addresses common arguments against AdWordss and provides a counter argument […]

Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI By: John Koetsier Following the anti-climactic “Mobilegeddon” on April 21st, Google has rolled out a multitude of new mobile features for AdWords. Some new features include: New ad units for mobile More interactive More visual – more images Additional features and extensions Built for specific verticals (think […]

7 Ways to Write Super-Effective AdWords Ads (with Real Examples) By: Johnathan Dane Considering the low number of characters available for headlines, ad copy, and calls-to-action, actually writing your ads can be quite a daunting task. However, it’s not something that is written about as much as bidding strategies or conversion rate optimization. That’s why when […]

Stop Bidding on These Brand Keywords in PPC By: Kirk Williams A controversial topic in pay-per-click advertising over the years has been whether or not it is appropriate/effective to bid on brand keywords. On one hand, bidding on branded keywords can help increase your quality score and help convert searchers who are ready to make a […]

Strategies for RLSA Success By: Lindsay Walker AdWords Remarketing for Search Lists Ads is a feature that allows for advertisers to serve search ads to people who have already visited their website. Utilizing this specific tactic comes with its own dependencies and strategies independent of traditional PPC advertising. Lindsay covers five strategies that you can use today to […]

3 Ways To Decrease CPA Without Tanking Volume By: Daniel Friscia In this post, Daniel tackles the tough topic of decreasing your cost per acquisition. In PPC, we often get stuck on the CPC and CTR numbers, when in reality all that really matters at the end of the day is ROI and profit. Best way […]

Improving targeting options in AdWords Express By: Jade Wang As we discussed in the course, beware of AdWords Express because it may lead you in an inefficient direction. But at least now they are allowing you to remove keywords that you don’t feel are relevant to the business. While this new feature is a step […]

The Inside Scoop On AdWords Ad Rotation By: Matt Lawson Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy. Optimizing ad copy, calls-to-action, and bidding strategy is very important for long-term PPC management and optimization. There is no shortage of […]

Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach By: Cassie Oumedian Trying to maximize reach and profitability with paid search? At some point as  a PPC manager, many will face a point of diminishing returns with larger accounts – sometimes simply running Google AdWords campaigns doesn’t provide enough ROI to justify such […]